TikTok is introducing a new feature that allows them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform revealed that it presently contains more than 1 billion AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread release. This development aligns with a increase in AI content, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is often absurd or surreal.
Based on user feedback that many people enjoy content made with AI tools, including digital art to educational videos, and we aim to offer the community the ability to adjust the amount of that, according to their own likes,” stated a company executive.
Scale of AI Content
The platform announced that there are now over a billion videos on its service labeled as AI-generated. In total, over 100 mn pieces of content are uploaded to the platform every day, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of AI content they see by accessing the “manage topic” feature in the application and selecting AI-made media. Additional categories that are already be controlled under the filter encompass politics, clothing, beauty, and choreography.
Platform Guidelines
Its guidelines oblige creators to tag “realistic” AI-made content, and it bans harmful fake videos of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the service will now add an AI-generated label to content made using its own AI tools, or detected by an cross-platform project for identifying artificial media. This measure is aimed to deter users from trying to circumvent the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2m educational fund for specialists and groups to develop educational content about ethical AI use. This program will support educational bodies specializing in educating programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during controversy over proposals to make redundant numerous review team members in the UK. It is set to reduce hundreds of positions in its user protection team in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can shield workers by removing the most harmful content prior to it gets reviewed by staff. The company reported a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is really helping us process content quickly.”
